A dedicated Shopify agency, we’re end-to-end commerce partners for brands across a huge range of lifestyle verticals. We’ve provided development and marketing services to some of the UK and Europe’s top brands - including Castore, Neom, Avon, French Connection, McLaren and many more - and love nothing more than a partner which wants to go big.
After discovering the benefits of Bamboo, founders Phillippa and James set out to create a range of baby products made exclusively from this incredible material. They designed a range of cots and bedding with superior strength and softness, giving parents and babies all the health and environmental benefits of organic bamboo.
Over six months, we were able to optimize both the Brand and non-Brand elements of the account:
Increase in website sessions from Google Ads
Increase in campaign revenue from Google Ads
Increase in return on ad spend from Google Ads
We devised a solution that could be executed as a one-off project. The solution would give Phillippa and James ready-made ad campaigns that would generate sales and be easy for them to manage themselves.
Our goal was to make the campaigns as simple to manage as possible – we wanted the daily tasks to take no more than 15 minutes per day. We started by building a Merchant center account and a keyword optimized product feed.
We then configured the Google Ads account with appropriate conversion tracking and attribution settings.
We then created a set of Search Ad and Shopping campaigns. The campaigns were designed to focus ad spend on only the most relevant search query themes, limiting the possibilities for wasted ad spend.
Using scaled-down best practices for structure and ad copy, we made the campaigns easy for Phillippa and James to manage and optimize, requiring little more than occasional budget changes.
The new campaigns gave the Bamboo Baby Company reach and visibility in a competitive marketplace.
We managed the campaigns for a month, adding fine-tuning and making sure they were performing as intended. We then provided a coaching session for Phillippa and James to help them understand how to manage the new ad campaigns for themselves before handing over the campaigns at the end of the month.
Phillippa Savage,
Founder and Director, The Bamboo Baby Company