In-housing Functionality

As your Shopify site evolves, you'll outgrow some essential early-stage apps. Whether they can't scale with you or new features cause performance issues, bringing functionality in-house is the solution. Keep your brand agile and growing by adapting to these changes swiftly and efficiently.

Our in-housing functionality service

To give you the best solution, our developers will thoroughly evaluate your site and its interaction with the app you want to replace. If there are better ways to boost performance or meet your needs, we’ll let you know before starting any major project.

If in-housing is the way to go, we’ll scope the project with stakeholders to meet your short, medium, and long-term goals. Then, we'll produce a statement of work outlining what's needed. Once approved, we’ll develop your solution with a thorough QA process, ensuring it's ready to seamlessly replace your current app at launch.

What is in-housing functionality?

In-housing functionality is the process of taking the business vital elements of any application you may have outgrown, or which has ceased to be maintained or is no longer serving your needs for any other reason. It involves introducing that functionality natively to your site’s code.

Whether it’s a “gifting” option for purchases, a “buy x get y” bundling option, guided purchases, automated logistics or any other of a huge variety of business critical functions, in-housing functionality creates a native Shopify solution to address your need.

How can in-housing functionality boost your business?

In-housing functionality can save your brand time and money - that’s probably the best answer to this question, it’s probably one of the best answers to any question, to be fair.

By creating native functionality for your website, you can save money on app subscriptions, you can create something which can grow with your brand, you can improve performance, user experience and much more besides.

The combination of all of this is? More revenue, lower costs, happy customers, and who can say no to that?

Our in-housing functionality innovators

Our in-housing experts have decades of experience implementing unique and varied solutions for brands of all shapes, sizes and requirements, allowing them to provide a better experience for their customers, grow their business and future-proof their site. They’re also pretty nice.

Vince Hollywood Head of Engineering

Barry Goffett Head of Development

Liam McKenna Senior Front End Developer

Matt Bevan Senior Front End Developer

Josh Oakes Front End Developer

Steven Henderson Front End Developer

Matty Johnson Front End Developer

Jamie Baker Front End Developer

Michael Gainford Front End Developer

Richard Parnaby-King Back End Developer

Nathan Hogan Project Executive

Front End Development Services

With FED touching almost every aspect of your website, the number and reach of services is extensive - but all of them contribute directly to the functionality and usefulness of your site, and by extension it’s visibility in search.

→ Theme Development

Whether you want a custom Shopify Plus build from scratch that truly reflects your brand and your customers' lifestyle, or you're ready to customize a premade theme to fit your needs, our Shopify-accredited team will make sure the platform delivers what you need to succeed.

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→ Site Speed Development

In recent years, Google has been pushing webmasters to boost site speed, offering the carrot of a slight rankings bump (though they're tight-lipped about it - thanks, Google). While a ranking boost is great, the real win is the significant positive impact on conversion rates.

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→ Shopify 2.0 Upgrades

Shopify 2.0 offers more opportunity for customization, better app integrations and more besides. While the process of upgrading can be performed by most Shopify store owners, if you have a custom theme or unique integrations, our experts can help you make the transition seamlessly.

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→ Development Retainer

Whether it’s the result of a CRO experiment, a UX or UI review, your site has just hit the limits of its functionality, and you need more, it often pays to have development talent that you can access quickly to make the changes necessary to continue the growth of your brand.

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→ Shopify Checkout Customization

While Shopify sites have always been customizable to an extent, there was a time in the pretty recent past when a Shopify site was more recognizably Shopify than any particular brand. The last area where that was the case was the checkout - but, for Shopify Plus customers, it doesn’t have to be anymore! Brands can now customize their checkout to better represent their brand and better suit their needs.

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→ Shopify App Development

Need to create Shopify functionality which can be implemented on your own, or multiple branded sites? Our experts can make sure there’s an app for that. Shopify's APIs allow the freedom and flexibility to create truly bespoke functionality outside the “standard” Shopify offering - that’s where Shopify App development comes in.

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→ Migration & Replatforming

Migration and replatforming is a lot like upgrading the location of your flagship store. You could be looking for more footfall, a location with a little more prestige, or a better return on your business rates. Our team makes sure that everything moved to your new store, ready, gleaming and welcoming for the grand opening.

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→ Bespoke Tracking

No two businesses are alike. No two tracking requirements are, either. We make sure you’re able to collect the data you need to make smart choices.

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→ UX & UI Development

From site navigation to all the fun things you can do with buttons, user experience and user interface development plays a vital role in how every single customer experiences your website (and interacts with it, to be fair). Providing the best customer experience isn’t just a ‘nice-to-have’, it can be the difference between a sale and an abandoned basket.

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