Schema

It's a bit nerdy and pretty technical, but the benefits are huge. Schema and structured data aren't just about describing your site's data; they're about creating a framework that links your site to the broader web. In this era of algorithms and large language models, having machine-readable data gives you a competitive edge. Schema makes that happen. We love structured data, can you tell?

What is schema?

Schema, or structured data, is a form of data markup that turns the content of your website into machine-readable data. Using JSON-LD (JavaScript Object Notation for Linked Data), inline microdata or RDFa (less common these days), schema helps to join the information on your site not just internally between pages, but also between your site and the broader internet, allowing you to create entities, build trust and improve visibility.

Not only does schema fit with Google’s plans to improve search through EEAT (expertise, experience, authority, and trustworthiness), but also with a future that incorporates large language models such as ChatGPT, Bard and others, into search.

Our Schema Service

Our team of schema experts will conduct a thorough review of your site and its schema requirements with the intention to implement something above and beyond the standard organization and page level schema types.

We will then assist with the implementation - allowing you to build expert entities of key stakeholders, take advantage of rich results unavailable without markup and prepare yourself for an algorithm led future.

How can schema boost your business?

Schema can be tricky to measure, but it makes a big impact on search and visibility. It helps search engines understand your content, so your site shows up for key search terms.

The real ROI is in future-proofing your business. Information architecture is crucial for retrieving information online, and it's only getting more important. Be the first in your industry to nail it down.

Our schema supremos

Our team of schema experts can help you to make sure your data is machine-readable, your content is building authority and your site is future-proof for an era that will be increasingly reliant on machine learning. They’re also pretty cool.

Kerry Mullin Director of Organic Search

Jake Pittman Technical SEO Manager

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