Think about your typical day. How often do you see products you've considered buying? How often do you encounter items you've already purchased? That's retargeting in action. Done right, these campaigns can deliver some of the highest ROI in advertising, even if they sometimes think you need a second toilet cistern right after you bought the first one!
Retargeting is an option for many ad platforms, but most often associated with Google Ads. The aim of the ad strategy is to deliver ads to users who have previously interacted with your brand’s site.
This helps brands to present personalized, dynamic ads to your target customers, ensuring that your brand is at the front of their mind until they’re ready to make a purchase.
Dozens of studies agree: acquiring new customers costs 5 to 25 times more than keeping existing ones. So, targeting those who've shown interest in your products just makes sense.
Retargeting not only helps retain customers but also reconnects with near misses—the ones that got away. Why miss out? Give them a nudge at the right moments and boost your bottom line.
Our retargeting campaigns zero in on specific user segments based on their past interactions - the pages they visited, how they found your site, and their actions on it. We step it up with dynamic remarketing ads, showing users the exact products they explored, often with extra incentives to seal the deal. Our retargeting service gives you complete control over ad visibility, including options like:
Fueled by a dedication to data and experimentation, and boasting decades of collective experience, our team of retargeting experts stands ready to help you reconnect with your audience and grow your brand.
