Content Marketing

Creating outstanding, consistent content goes beyond just boosting your SEO. It lays the solid foundation for your brand’s reputation. With great content, you can inspire your audience, foster loyalty, and ultimately, propel your business forward. Make every piece count and watch your brand thrive.

What is content?

Content is king. It's everything on this page, is as diverse a spectrum of skills and services as it gets – from crafting brand copy to creating informative videos, designing insightful infographics to running multimedia campaigns that snag citations and press coverage. It's everything that breathes life into your website and brand.

How can content boost your business?

Exceptional content serves manifold purposes, enhancing a website’s search performance and engaging people. Through multimedia, rich, informative, and entertaining content, sites witness improvements in rankings, traffic volume, conversion rates, and profitability.

Our content process

Exceptional content is at the core of any robust inbound marketing and SEO strategy. Our team of adept content writing specialists and designers meticulously plan and craft content designed to achieve your goals while keeping your customers engaged and entertained.

From white papers to engaging infographics, captivating videos and animations, our skilled copywriters and designers provide exceptional versatility across styles and subjects.

Our content services follow a structured journey from concept to completion:

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1. Research and discovery

Research is pivotal in content creation. Our digital content teams start campaigns with a discovery process, shaping a content brief that delves into your brand's tone of voice and target audience.

Our creatives leverage their skills to identify, analyze, and interpret information, crafting content that informs and elevates your brand's authority as thought leaders.

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2. Idea generation

Fresh ideas breathe life into content marketing. At Velstar, our creative specialists collaborate with technical teams to develop concepts aligned with organic search and business objectives.

These ideas should then resonate with your target audience and key influencers in your industry.

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3. Optimization

Ensuring our content excels in search, our organic search strategists brief writers on keywords and anchor text.

The optimization process doesn't compromise artistic integrity, as our expert copywriters adeptly balance search performance with naturalness and user experience.

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4. Peer review

Before content reaches you, a rigorous peer review process ensures quality. Team members not involved in creation proofread, fact-check, and provide feedback.

Plagiarism detection guarantees the originality of the content you receive.

Our content champions

Made up of highly experienced designers, writers, and experts in video and animation, our content team generates more than just exceptional content, but also brand mentions, and improvements in site performance and rankings.

Kerry Mullin Director of Organic Search

Elisha Sketchley Content Marketing Manager

Matt Donnelly Senior Content Manager

Rachel Stevens Content Executive

Our content services

→ Content Campaigns

We create standout, impactful campaigns tailored to your goals, hitting everything from brand awareness to skyrocketing your SEO visibility.

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→ Copywriting

Copywriting is one of the world’s most ancient professions - some of the earliest recorded writing carries with it a sales message. Part wanted poster, part cunningly concealed advertisement, The Papyrus of Slave Shem dates back around 5000 years. For as long as trade has existed, we have used language to sway decisions and earn trust. One human to another.

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→ Content Audits

Part technical, part creative, our content audits are the equivalent of running a fine-toothed comb through your site’s content, smoothing out the strands to leave a luxurious head of, well, words and pictures and video. If there’s one thing that Google has been consistent with over the years, it’s the importance of quality content - we make sure your site is ticking the right boxes.

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→ Brand Tone of Voice

Think of your favorite brands—they've all got a distinct voice you trust. From Nike's inspiring vibe, Monzo's cheeky clarity, to Duolingo's friendly (yet slightly intimidating) Owl, each one speaks in a way that's unmistakably their own. Your brand should do the same.

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→ Digital PR

Few methods match the effectiveness for building credibility and visibility as digital PR, which uses original, relevant, and engaging stories and data to engage journalists and naturally generate a buzz around your brand.

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