Theme Development

Whether you want a custom Shopify Plus build that perfectly reflects your brand and your customers' lifestyle, or you're looking to customize a premade theme to fit your needs, our Shopify accredited team has got you covered. We'll make sure the platform delivers everything you need to succeed.

What is front end development?

Each Shopify store is built upon the core functionality of the platform and augmented with apps, what makes the store yours, is your theme. Theme development is the technical and creative process of bringing your brand to life online.

Our front-end developers (FED), together with our back-end development team (BED) and SEO experts, ensure your site embodies your brand, connects with customers, and is primed to rise in search engine results pages (SERPs). That's the last acronym for now, we promise.

Our theme development service

As Shopify Plus partners, we excel at making the platform work exactly the way you want. With thorough quality checks, SEO oversight, and top-notch designers, we bring a unique expertise that can transform your flagship store.

Bespoke Theme Development:
We start with a discovery project to fully understand your needs. Then, we move on to scoping, design, and wireframing to outline the project before diving into development. Working alongside our quality assurance team, we bring your dream site to life.
Theme Customization:
Even if you’re not ready for a completely unique build, we don’t cut corners. We still conduct comprehensive discovery and research to ensure you get the most out of your chosen theme, maintaining the same level of detail and quality assurance as a custom build.

How can theme development boost your brand?

Theme development is crucial for building trust with your customers. It influences how they navigate your site, their likelihood of making a purchase, how much they enjoy the process, and whether they return.

But it's not just about the numbers, it also shapes how your brand is communicated and perceived online. Sure, you could have a cookie-cutter website or sell through platforms like Amazon or eBay, but you probably built your brand because you care about your product, the lifestyle it represents, and your customers.

Your site needs to reflect that, something a cookie-cutter template can't do. That's why theme development is so important—it's how you speak to your customers without ever meeting them.

Our theme development trendsetters

With decades of experience and platform mastery, our dedicated Shopify theme developers are dedicated to making Shopify work for our clients. They take advantage of all of its benefits and overcome its limitations to make sure your brand gets the look, feel, and performance you and your customers deserve.

Vince Hollywood Head of Engineering

Barry Goffett Head of Development

Liam McKenna Senior Front End Developer

Matt Bevan Senior Front End Developer

Josh Oakes Front End Developer

Steven Henderson Front End Developer

Matty Johnson Front End Developer

Jamie Baker Front End Developer

Michael Gainford Front End Developer

Richard Parnaby-King Back End Developer

Nathan Hogan Project Executive

Front End Development Services

With FED touching almost every aspect of your website, the number and reach of services is extensive - but all of them contribute directly to the functionality and usefulness of your site, and by extension it’s visibility in search.

→ Site Speed Development

In recent years, Google has been pushing webmasters to boost site speed, offering the carrot of a slight rankings bump (though they're tight-lipped about it - thanks, Google). While a ranking boost is great, the real win is the significant positive impact on conversion rates.

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→ Shopify 2.0 Upgrades

Shopify 2.0 offers more opportunity for customization, better app integrations and more besides. While the process of upgrading can be performed by most Shopify store owners, if you have a custom theme or unique integrations, our experts can help you make the transition seamlessly.

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→ Development Retainer

Whether it’s the result of a CRO experiment, a UX or UI review, your site has just hit the limits of its functionality, and you need more, it often pays to have development talent that you can access quickly to make the changes necessary to continue the growth of your brand.

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→ Shopify Checkout Customization

While Shopify sites have always been customizable to an extent, there was a time in the pretty recent past when a Shopify site was more recognizably Shopify than any particular brand. The last area where that was the case was the checkout - but, for Shopify Plus customers, it doesn’t have to be anymore! Brands can now customize their checkout to better represent their brand and better suit their needs.

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→ Shopify App Development

Need to create Shopify functionality which can be implemented on your own, or multiple branded sites? Our experts can make sure there’s an app for that. Shopify's APIs allow the freedom and flexibility to create truly bespoke functionality outside the “standard” Shopify offering - that’s where Shopify App development comes in.

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→ Migration & Replatforming

Migration and replatforming is a lot like upgrading the location of your flagship store. You could be looking for more footfall, a location with a little more prestige, or a better return on your business rates. Our team makes sure that everything moved to your new store, ready, gleaming and welcoming for the grand opening.

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→ Bespoke Tracking

No two businesses are alike. No two tracking requirements are, either. We make sure you’re able to collect the data you need to make smart choices.

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→ In-housing Functionality

During the lifespan of a Shopify site, there’ll be times when growing and scaling a brand leads to you outgrowing some of the apps that were essential during your formative years. Whether that’s because it isn’t capable of scaling with you, or the need for other, more important features are beginning to cause performance issues, in-housing functionality can be the answer.

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→ UX & UI Development

From site navigation to all the fun things you can do with buttons, user experience and user interface development plays a vital role in how every single customer experiences your website (and interacts with it, to be fair). Providing the best customer experience isn’t just a ‘nice-to-have’, it can be the difference between a sale and an abandoned basket.

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