Website Migration SEO

Brands have lost big bucks, seen massive drops in visibility, and even suffered unrecoverable damage by neglecting SEO during a migration. With proper preparation and execution, a successful migration can minimize negative impacts and set your brand up for future success.

What is website migration SEO?

It's all about making sure you reach your destination without losing visibility or facing technical issues on your new site.

This means thoroughly understanding your current site, mapping out its structure, and implementing the necessary redirects (and remapping any old ones) to ensure everything goes smoothly. While it might be tempting to overlook this in the excitement of launching a stunning new site, every image, page, tag, and category is a unique URL that needs attention.

Whether recreated on the new site or planned for in advance, it's crucial to maintain user experience, ensure people and algorithms can navigate and understand your content, and be ready to hit the ground running at launch.

How can website migration SEO boost your business

The benefits of website migration SEO can be placed in three timed phases:

Short term: - in the short term, it allows brands to resolve underlying issues with their present site so that they are not replicated on their new site.
Medium term: - in the medium term, proper migration SEO mitigates losses, of visibility, of revenue, of customer trust.
Long term: - the long term benefit is a multiplier placed on future efforts. By making sure your new site is in line with industry best practice, your future SEO efforts will all have a solid foundation to build upon, making it easier to improve organic performance and revenue.

Our website migration SEO service

Thoroughness is key to a smooth website migration. Our migration specialists have experience with all major platforms, ensuring minimal disruption to your visibility and solid SEO foundations. While our Shopify expertise guarantees a seamless move to that platform, we'll also oversee flawless transitions to other platforms if needed. Trust us to make your migration hassle-free!

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Current site audit

To begin with, we carry out a thorough audit of your present site to establish baselines for visibility, rankings, and relevance to ensure that we know what needs to be preserved during the switch.

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Create migration plan

Once we have established what your site is capable of and what you need from the migration, we create a migration plan to make sure we can meet your requirements and maintain visibility and performance.

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Map URLs

In order to prevent loss of search visibility, make sure that there is no inconvenience to customers with bookmarks, and preserve site experience and UX, we conduct a thorough mapping project to match all existing URLs.

Our website migration masters

Our team of migration experts take great pride in the post launch performance of our clients, overcoming challenges, performance issues, and delivering results. With decades of combined experience, nerves of steel and a genuine passion for SEO, they make migration magic happen.

Kerry Mullin Director of Organic Search

Jake Pittman Technical SEO Manager

SEO Services

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→ Local SEO

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→ Keyword Research

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→ SEO Consultancy

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→ Manual Penalty Removal

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→ Log File Analysis

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→ Schema

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→ International SEO

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