SEO

We mix creativity and technical skills to get top-notch SEO results for your brand. Our goal is to boost your website's visibility for key search terms, using a variety of strategies and our Shopify expertise. With us, lifestyle brands can expect a noticeable increase in visibility, a spike in website traffic, higher customer awareness, and more actions, whether it's a purchase, download, form submission, or any other crucial business objective.

Our SEO Service

Since our start in 2016, the SEO game has changed big time. Google and other search engines have stepped up to fight scammers and spammers. And with AI advancements on the horizon, we're gearing up for a search revolution.

Don't worry! We stay ahead by constantly refining our strategies and prioritizing ongoing learning and development for our teams, tools, and knowledge. We craft unique strategies that boost the online presence of some of Europe's top lifestyle brands—and we're ready to supercharge your growth too!

While improving visibility forms the foundation of any SEO strategy, the true rewards extend beyond rankings, contributing to:

Building brand awareness
Engaging customers and nurturing relationships
Establishing trust and credibility
Attaining industry authority, especially in critical EEAT verticals
Maximizing your website's traffic and seizing every opportunity

Our SEO Superstars

Prepare to be amazed! Our remarkable team boasts decades of combined experience, each member contributing a unique set of skills. From technical SEO gurus and semantic data aficionados to UX specialists and content strategists, we've assembled a dream team dedicated to delivering success for brands just like yours.

Kerry Mullin Director of Organic Search

Jake Pittman Technical SEO Manager

SEO Services

→ Technical SEO

While technical SEO isn't the only factor influencing search visibility, we know that it's the bedrock of any successful SEO strategy.

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→ Audits & Analysis

Sometimes knowing what’s wrong is half the battle. Our experts audit and analyze your site so you can solve outstanding problems and get to growing.

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→ Local SEO

Going global starts locally, and our SEO experts help brands reach their goals by engaging customers wherever they are. Let’s make things happen!

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→ Keyword Research

Understanding how and why people search can be as important as a great product or service. Our keyword research reveals where you need to be.

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→ SEO Consultancy

There are benefits and pitfalls of both the agency and in-house model once a brand reaches the level where they can afford to run a department. But there is a way you can get the best of both worlds!

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→ Manual Penalty Removal

While specific algorithmic penalties are much rarer than they were a decade ago, manual actions can and are regularly placed on websites that breach webmaster quality guidelines – but they can be removed!

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→ Log File Analysis

Experience the joy of true SEO mastery with Velstar's Log File Analysis service - employing a technique often overlooked by modern SEOs to unveil crucial insights hidden from the uninitiated.

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→ Website Migration SEO

SEO is not something you do to a website following migration, it needs to be baked into the migration process itself. To avoid visibility drops, maintain brand trust and make sure you offer the best user experience post launch.

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→ Schema

Structured data is about more than just describing what’s on a page, it’s about connecting you to the bigger puzzle that is your vertical. We go beyond the basics to deliver structured data that will prepare you for the AI future.

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→ International SEO

More than just a hreflang tag, international SEO is about helping your site crack the SERPs of each additional territory, through knowledge of the market, translation, and the many aspects of search that can change from country to country.

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SEO Success Stories

We've had the privilege of working on the SEO of extraordinary brands, enhancing visibility, resolving technical issues, devising future-proof strategies, and consistently contributing to their growth.

40% increase in traffic

French Connection

Founded in 1972, French Connection has grown into one of the most iconic brands on the planet.

380% More revenue from Bing Ads

Christmas Tree World

Christmas Tree World is one of the leading UK retailers of artificial Christmas trees, Christmas lights and decorations.

956% Increase in revenues generated by assisted conversions

Salons Direct

Salons Direct is a leading supplier of hairdressing and beauty products and equipment to the salons industry and beauty therapists.

68% Gain in revenue for Brand campaigns

Tatti Lashes

Tatti Lashes was formed by two best friends who have worked in the beauty industry for over ten years.

142% YoY increase in conversion rate

Rosehill Furnishings

Rosehill is the UK’s leading supplier of loose contract furniture, offering a selection of traditional and contemporary products crafted through quality and expertise.

57% increase in top 3 positions