Local SEO

Welcome to the home of local SEO expertise! We boost your brand's presence in specific locations with our dynamic local SEO, a mix of technical skill and creative genius designed for top local rankings.

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What is local SEO?

Local SEO goes beyond standard search and digital marketing, employing a range of techniques to secure targeted local rankings, including the coveted 'local pack' and 'near me' searches.

As the number of local-coded searches surges annually, embracing local SEO becomes a strategic move for any brand with specific local presences, be it a service area or brick-and-mortar location.

Our Local SEO Service

In today's digital world, local SEO is crucial. We optimize your brand's local SEO on and off-page to boost local pack success, improve citations, and rank higher for location-specific terms like '[product/service] in [city/location]'.

Just like Google, we factor in location signals, on-page elements, links, social signals, and reviews. Our unique local strategy ensures search engines get the right message about your brand's locations.

What can local SEO do for your business?

No matter your brand's size, if foot traffic or service calls are key, local SEO should be a top priority. Search engines constantly tweak algorithms to deliver the most relevant local results. Local SEO benefits include:

  • Greater visibility for physical locations or service areas
  • Increased traffic to local pages
  • Access to 'near me' searches at the bottom of the funnel
  • Boosted foot traffic and online conversion rates for inquiries

Get ahead with local SEO and ensure your brand stands out in local searches.

Our local SEO team

Despite our commitment to Shopify, we know how important local search is to all commerce brands - from local businesses to multinational mega-brands. Operating on a local level demands a meticulous approach, whether targeting one or dozens of locations. Our experts always address your brand's unique needs to deliver an effective local approach.

Kerry Mullin Director of Organic Search
Jake Pittman Technical SEO Manager

SEO Services

Technical SEO

While technical SEO isn't the only factor influencing search visibility, we know that it's the bedrock of any successful SEO strategy.

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Audits & Analysis

Sometimes knowing what’s wrong is half the battle. Our experts audit and analyze your site so you can solve outstanding problems and get to growing.

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Keyword Research

Understanding how and why people search can be as important as a great product or service. Our keyword research reveals where you need to be.

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SEO Consultancy

There are benefits and pitfalls of both the agency and in-house model once a brand reaches the level where they can afford to run a department. But there is a way you can get the best of both worlds!

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Manual Penalty Removal

While specific algorithmic penalties are much rarer than they were a decade ago, manual actions can and are regularly placed on websites that breach webmaster quality guidelines – but they can be removed!

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Log File Analysis

Experience the joy of true SEO mastery with Velstar's Log File Analysis service - employing a technique often overlooked by modern SEOs to unveil crucial insights hidden from the uninitiated.

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Website Migration SEO

SEO is not something you do to a website following migration, it needs to be baked into the migration process itself. To avoid visibility drops, maintain brand trust and make sure you offer the best user experience post launch.

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Schema

Structured data is about more than just describing what’s on a page, it’s about connecting you to the bigger puzzle that is your vertical. We go beyond the basics to deliver structured data that will prepare you for the AI future.

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International SEO

More than just a hreflang tag, international SEO is about helping your site crack the SERPs of each additional territory, through knowledge of the market, translation, and the many aspects of search that can change from country to country.

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Your partners in local SEO

Let's embark on this journey together! Get in touch today, and let's make sure your brand is succeeding in local SERPs.