Paid Social

Paid social is a powerhouse for any commerce brand. Big or small, brands are using platforms like X (formerly Twitter), Facebook, YouTube, LinkedIn, Instagram, TikTok, and more to amplify their products, spin compelling stories, and connect with customers. It's a game-changer in the marketing mix.

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What is paid social?

Paid social encapsulates paid ads and sponsored/promoted posts visible on social networking platforms. This form of social media advertising directs traffic to profile pages, shops or websites, creating an initial buzz around content or generating brand and product awareness.

Effective social strategies necessitate a connection with the target audience. Paid social acts as a catalyst, enhancing reach to either a new, untapped user base or reinforcing the bond with the existing audience.

How can paid social boost your business?

Paid social is ideal for brands seeking to enhance content reach and raise general awareness. Beyond improving the reach of specific posts or campaign assets, it positions your brand in front of the right audience, potentially enhancing overall organic social performance.

Our paid social service

Acting as your social media advertising agency, we dive into your business goals and marketing strategies. Using tools like Facebook Audience Insights, we harness business and industry data to align audience profiles with targeting options. This way, we maximize your budget and crush KPIs.

Paid social strategy

Kicking off a successful paid social campaign requires thorough research and strategic planning. While strategies may evolve, starting with a solid plan is key to impactful campaigns. We dive deep into your accounts, targets, demographics, creatives, and more, laying the foundation for your brand's paid social success. Our paid social strategy service includes:

Our paid social pioneers

Our team of paid social experts possesses a profound understanding of platforms, creative best practices and bidding strategies - as well as the analytical skills to pull genuine insights from the data available. With a wealth of experience and passion for their craft, our team serves as paid social evangelists committed to the success of our clients.

Georgina Chalk Head of Social
Emma Garner Social & Email Manager
Rob Watts Social & Email Manager
Sam Fagan Email Marketing Manager

Paid social services

While we will take on paid social activities on any platform, our experts have found, through years of testing, that the following platforms deliver the best results for the lifestyle brands we represent and beyond.

Meta Advertising

In social media, Meta is a colossus, with almost 6 billion active monthly users between its two main social platforms - Instagram and Facebook. With a Meta app installed on three out of four smartphones globally, Meta is the social network for advertising.

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TikTok Ads & Shopping

Available in 150 markets in more than 75 languages, TikTok is the social media sensation that has taken over the world since its launch in 2016. With access to the younger demographics from its early days expanding to a broad cross-section of users over the few years, TikTok is the fifth-largest social media platform by active users.

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Snapchat Advertising

With over 400 million users (though Snap claims nearly double that) and 10% growth per quarter for nearly five years, Snapchat is often overlooked by brands focused on major social media platforms. With daily active users surpassing both Pinterest and Twitter (or whatever it's called now), brands should start taking Snapchat seriously.

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Your partners in paid social

Paid social media is a difficult skill to master and, with changes to cookies and ever strengthening data protection legislation, is more and more difficult to understand and attribute - that’s where our team can help.

Join us in making sure your social media ads reach the right audience at the right time, with the right creatives for their position in the buyer’s journey, to boost your brand recognition and revenue.

Linda Farrow logo

“It's been fantastic working with the team at Velstar. They're the go-to Shopify Plus agency without a doubt.”

Jennifer Heath
Head of Ecommerce

Sculpted by Aimee logo

“Velstar’s dedication, knowledge and experience sets them apart from any other agency I’ve worked with. We’re so happy with what they’ve produced.”

Kevin Clarke,
Ecommerce Manager

Kelly Loves logo

"It's the little details and considerations that they've baked into the build that is the most impressive and truly shows the quality of their work."

Danny Lezer,
Ecommerce Manager

Castore logo

“With a strong team of Shopify Plus experts, and a commitment to always go above and beyond for their clients, Velstar are the perfect fit for us.”

Andrew Birchall,
Head of Digital