Frontend Dev

In today's digital world, specialization is key. Just as we have molecular biologists and quantum physicists, front-end and back-end developers bring their own unique expertise to the table.

Our front-end developers focus on what they love and do best. With deep knowledge of the latest web technologies, they create seamless, engaging user experiences. Let our dedicated experts make your website stand out.

What is front-end development?

Front-end development zeroes in on the parts of your site where customers engage the most: UX and UI. It's about bringing a website to life in a way that meets the needs of both the brand and its customers. Our approach ensures it matches the original designs and remains accessible, fast, and user-friendly.

Our front-end development service

Thanks to the dedication and continuous learning of our front-end development specialists, we deliver top-notch service. If your customers need your site to do something, we've got the skills to make it happen.

How can front-end development boost your brand?

Front-end development can unlock huge potential for any commerce brand. At Velstar, our exclusive focus on Shopify sets us apart.

We help you leverage Shopify’s top-tier checkout conversion, boost your existing store’s performance, upgrade to 2.0 functionality, or internalize app functionalities that no longer serve you. It’s all about making your website work for your brand and customers, driving profitability for brands of any size.

Our development team

With decades of experience and a mastery of what it takes to succeed with Shopify, our front end development team are uniquely positioned to help brands capitalize on the many benefits of the platform.

Vince Hollywood Head of Engineering

Barry Goffett Head of Development

Liam McKenna Senior Front End Developer

Matt Bevan Senior Front End Developer

Josh Oakes Front End Developer

Steven Henderson Front End Developer

Matty Johnson Front End Developer

Jamie Baker Front End Developer

Michael Gainford Front End Developer

Richard Parnaby-King Back End Developer

Nathan Hogan Project Executive

Front End Development Services

With FED touching almost every aspect of your website, the number and reach of services is extensive - but all of them contribute directly to the functionality and usefulness of your site, and by extension it’s visibility in search.

→ Theme Development

Whether you want a custom Shopify Plus build from scratch that truly reflects your brand and your customers' lifestyle, or you're ready to customize a premade theme to fit your needs, our Shopify-accredited team will make sure the platform delivers what you need to succeed.

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→ Site Speed Development

In recent years, Google has been pushing webmasters to boost site speed, offering the carrot of a slight rankings bump (though they're tight-lipped about it - thanks, Google). While a ranking boost is great, the real win is the significant positive impact on conversion rates.

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→ Shopify 2.0 Upgrades

Shopify 2.0 offers more opportunity for customization, better app integrations and more besides. While the process of upgrading can be performed by most Shopify store owners, if you have a custom theme or unique integrations, our experts can help you make the transition seamlessly.

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→ Development Retainer

Whether it’s the result of a CRO experiment, a UX or UI review, your site has just hit the limits of its functionality, and you need more, it often pays to have development talent that you can access quickly to make the changes necessary to continue the growth of your brand.

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→ Shopify Checkout Customization

While Shopify sites have always been customizable to an extent, there was a time in the pretty recent past when a Shopify site was more recognizably Shopify than any particular brand. The last area where that was the case was the checkout - but, for Shopify Plus customers, it doesn’t have to be anymore! Brands can now customize their checkout to better represent their brand and better suit their needs.

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→ Shopify App Development

Need to create Shopify functionality which can be implemented on your own, or multiple branded sites? Our experts can make sure there’s an app for that. Shopify's APIs allow the freedom and flexibility to create truly bespoke functionality outside the “standard” Shopify offering - that’s where Shopify App development comes in.

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→ Migration & Replatforming

Migration and replatforming is a lot like upgrading the location of your flagship store. You could be looking for more footfall, a location with a little more prestige, or a better return on your business rates. Our team makes sure that everything moved to your new store, ready, gleaming and welcoming for the grand opening.

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→ Bespoke Tracking

No two businesses are alike. No two tracking requirements are, either. We make sure you’re able to collect the data you need to make smart choices.

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→ In-housing Functionality

During the lifespan of a Shopify site, there’ll be times when growing and scaling a brand leads to you outgrowing some of the apps that were essential during your formative years. Whether that’s because it isn’t capable of scaling with you, or the need for other, more important features are beginning to cause performance issues, in-housing functionality can be the answer.

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→ UX & UI Development

From site navigation to all the fun things you can do with buttons, user experience and user interface development plays a vital role in how every single customer experiences your website (and interacts with it, to be fair). Providing the best customer experience isn’t just a ‘nice-to-have’, it can be the difference between a sale and an abandoned basket.

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