Types of affiliate programme
Affiliate partners typically fall into one of three categories, each with unique uses and benefits depending on your brand.
More than two-thirds of online shoppers think ads are unbelievable and annoying. But, guess what? About 1 in 10 ecommerce sales worldwide come from affiliate marketing. Now's the time to jump in and reap the benefits!
Though there are many levels of affiliate marketing, done well it is a technique through which a brand attempts to increase its reach, brand awareness and revenue through building a network of relevant, trusted external evangelists (affiliates). These evangelists then promote the brand’s product while receiving a commission on every directly attributable sale they help to make.
The main benefit of affiliate marketing is always going to be the increase in sales that can come from a well executed strategy, but there is also - as with ad campaigns - a huge potential for improving brand recognition and recall. Provided your affiliate marketing engages the right affiliates, you can improve your standing in the broader industry ecosystem you operate in.
Affiliate partners typically fall into one of three categories, each with unique uses and benefits depending on your brand.
Affiliates matter, but the right affiliates matter even more. Make sure that they’re relevant, engaging, and authentic to best speak to your potential.
Different affiliates play different roles in the customer journey – some adding more value than others.
What are the steps that customers take towards a purchase? What are the types of affiliate that sit alongside each step? Let’s take a look…
By making sure we find the right affiliates for your business - trusted in your sector, interacted with by your target customers - we can grow your business and your reach. We also make sure that affiliates are paid fairly based on the real value they drive to your business, taking the full marketing funnel into consideration.
Our experts are at the top of their game and dedicated to commerce - meaning we deal with the problems you're facing every day. We help you make the right connections, find the right partners, negotiate the right rates and commissions, and make sales in a way that delivers the maximum ROI.
The main advantage of affiliate marketing is always going to be the increase in sales that can come from a well executed strategy, but there is also a huge potential for improving brand recognition and recall. You can improve your standing in the broader industry ecosystem you operate in.
Our affiliate marketing specialists use only the most reputable and effective affiliate networks and platforms, driving relevant users to your website. They operate a proactive and tailored approach, reacting quickly to opportunities to improve ROI while always keeping brand safety reputation in mind.