Manual Penalty Removal

While algorithmic penalties are less common than a decade ago, manual actions still regularly hit websites that break webmaster quality guidelines. But guess what? They can be removed! Let's get you back on track.

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What is a manual action penalty?

Manual action penalties hit either a page or your entire site, thanks to a Google employee. These happen when your site breaks webmaster quality guidelines, whether intentional or not.

Issues include low-quality content, spammy links, manipulated link profiles, suspicious outbound links, and more. Google Search Console notifies webmasters of these penalties.

How can I tell if my site has a manual action penalty?

If your site has received a manual action penalty, you will receive a message in your Google Search Console notices. This message will not only indicate that you have received a penalty, but also the reason for the penalty - making it easier (though not easy) to produce a plan of action.

What reasons are there for a manual action penalty?

There is a full list of and descriptions of each of the reasons for a manual action penalty on the Google support pages, but the following are some of the most common reasons:

  • User generated spam – spammy content added by users (generally on a forum or in comment sections).
  • Spammy free host – your site is served by a particularly poor-quality host platform.
  • Structured data issues – your site employs structured data in incorrect, or misleading ways.
  • Unnatural links – your site has been understood to have implemented manipulative link building methods.
  • Unnatural links from your site – your site may have been linking out in a manipulative or deceitful manner.
  • Thin content – the content on your site offers little of value, and is possibly scraped (copied from elsewhere) or (badly) automatically generated (you can expect to see an increase of this over the next few years - thanks LLMs).

How can penalty removal boost your business?

  • Brand recovery: penalty removal will, more often than not, reverse the majority of the negative impact of a penalty, restoring your brand's credibility and online standing.
  • Comprehensive audit: the initial review of your site and account to help identify the cause of the penalty can also unearth underlying issues that may have contributed to the penalty or led to future penalties, providing insights for post-recovery growth.

Our penalty removal service

Over the years, we've successfully aided numerous brands in recovering from penalties, predominantly associated with unnatural linking practices. Because we recognize the severe impact of penalties on businesses, our dedicated team of experts analyses, optimizes, repairs, and implements the recovery process, allowing you to focus on driving your business forward.

Key Steps in Our Recovery Process:

Our penalty removal perfectionists

Our team of SEO experts tailor unique strategies to each case, overcoming challenges and delivering results. Partner with a team that understands the many nuances of manual action penalties for commerce brands, and ensure your brand emerges even stronger.

Kerry Mullin Director of Organic Search
Jake Pittman Technical SEO Manager

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Let's embark on this journey together! Get in touch today, and let's make sure nothing is holding you back from the results you deserve.