Content Audits

Our content audits are a mix of technical expertise and creative finesse. We comb through your site's content, polishing it up to perfection: words, pictures, videos, you name it. Google loves quality content, and we ensure your site checks all the right boxes.

What is a content audit?

Content audits come in a few different varieties:

Technical audits use tools to measure performance of your website content, check your visibility and make sure your site is competing for the right key terms to bring the right traffic to your site.

Creative audits take stock of your brand’s desired tone of voice and survey your site for consistency as well as style and the fundamentals of good writing.

How can a content audit boost your business?

Part of what helps a customer buy - especially from an online retailer - is trust. We earn that through providing a consistent, trustworthy experience.

Spelling errors, mismatched design elements, broken style elements and inconsistent tone are all warning signs that can, both consciously and unconsciously, dissuade a potential customer from making a purchase.

Content audits make sure that your brand is sending the right signals to build trust and authority with both customers and search engines, helping to improve your site’s visibility, conversion rate and revenue.

Our content audit services

We want to make sure that your copy is “words in their best order” (Samuel Coleridge-Taylor), that your design is “thinking made visual” (Saul Bass) and that your video is “alright, alright, alright” (Matthew McConaughey).

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Copy audit

From basic spelling and grammar to visibility and performance, with an option to rework poor performing and thin copy, our copy audit aims to make sure the work you’ve already done is performing as well as it can.

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Design audit

Working with our expert design team, our design audit looks to trawl through your site to ensure it meets your brand guidelines, but also to ensure that image metas and file names are optimized for the best SEO performance.

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Keyword audit

Our team will review your onsite copy to make sure it’s properly targeting key terms that are driving traffic and revenue. If required, this can be conducted along with a separate keyword strategy review to align your content with new or refined goals.

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Tone of voice audit

Either performed using an in-house TOV guide, or following a TOV exercise, we audit your onsite copy to make sure that, when it needs to, you’re using the right tone at the right times.

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Video audit

While any new video requirements would involve a secondary project, we can review your on-site video for compliance with brand guidelines and offer advice on or implement the right meta-descriptions to use (and, if embedded from YouTube, the right tags).

Our content audit team

Made up of highly experienced creatives, our content audit team is able to bring their knowledge and flair to make sure that your site is delivering exceptional content, which can lead to improvements in site performance, rankings, and trust.

Kerry Mullin Director of Organic Search

Elisha Sketchley Content Marketing Manager

Matt Donnelly Senior Content Manager

Rachel Stevens Content Executive

Our content services

→ Content Campaigns

We create standout, impactful campaigns tailored to your goals, hitting everything from brand awareness to skyrocketing your SEO visibility.

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→ Copywriting

Copywriting is one of the world’s most ancient professions - some of the earliest recorded writing carries with it a sales message. Part wanted poster, part cunningly concealed advertisement, The Papyrus of Slave Shem dates back around 5000 years. For as long as trade has existed, we have used language to sway decisions and earn trust. One human to another.

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→ Brand Tone of Voice

Think of your favorite brands—they've all got a distinct voice you trust. From Nike's inspiring vibe, Monzo's cheeky clarity, to Duolingo's friendly (yet slightly intimidating) Owl, each one speaks in a way that's unmistakably their own. Your brand should do the same.

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→ Digital PR

Few methods match the effectiveness for building credibility and visibility as digital PR, which uses original, relevant, and engaging stories and data to engage journalists and naturally generate a buzz around your brand.

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