UX & UI Development

As your Shopify site grows and scales, you may outgrow some of the apps that were crucial in the early days. Whether they can't scale with you or are causing performance issues due to the need for more important features, bringing functionality in-house can be the solution. Let's keep your site running smoothly as you expand!

What is UX and UI development?

Like many aspects of the online world, UX and UI development is part science, part art form, combining the need to look great with the need to provide the best possible experience.

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User experience (UX)

UX design weaves through the entire customer experience—from landing on your site to checkout and beyond. It includes branding (your site needs to look and feel like your brand), design (it needs to look amazing), usability (it must be user-friendly on all devices), and function (it should work seamlessly and intuitively). Let's create an unforgettable user experience!

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User interface (UI)

UI deals with the interactions between a customer and your website, whether that’s visuals, sounds, apps and widgets, responsiveness - and everything around basic functionality from what happens on.hover to what happens when you click a button. It’s a UI expert’s responsibility to provide a bespoke, brand relevant experience at every touchpoint, on every device at all stages of the customer journey.

Our UX and UI development service

Our team of designers, analysts, and developers audit your site to establish baselines of look, feel and performance, with each bringing their own refined eye to the process.

Once we have these baselines, and in consultation with your brand, we will look to reach a concrete idea of the experience you want your customers to enjoy when visiting your site.

We then look for ‘quick fixes’ - aspects of your site which we know we can change to better match your branding, or to improve performance - that can be implemented prior to a more thorough process of review, consultation, and implementation.

This can also be combined with our CRO service to make sure that changes to your site are improving not just the UX and UI, but also its ability to generate revenue.

What can UX and UI development do for your brand?

Properly implemented, good UX and UI development helps to better represent your brand online, boosts its authority and trustworthiness, makes for happy customers and, as a result, for more and repeat revenue.

Our UX and UI uplifters

Our team of designers, developers, and analysts are always ready to elevate your site’s UX and UI. We ensure your site looks and feels exactly how your customers want, while showcasing your brand perfectly. Our experts collaborate intensely to achieve the best results, often refining ideas through healthy debates.

Chris Arrowsmith Head of Design

Barry Goffett Head of Development

Lee Turner Senior Designer

Matt Bevan Senior Front End Developer

Liam McKenna Senior Front End Developer

Matty Johnson Front End Developer

Nathan Hogan Project Executive

Our front-end development services

With FED touching almost every aspect of your website, the number and reach of services is extensive - but all of them contribute directly to the functionality and usefulness of your site, and by extension it’s visibility in search.

→ Theme Development

Whether you want a custom Shopify Plus build from scratch that truly reflects your brand and your customers' lifestyle, or you're ready to customize a premade theme to fit your needs, our Shopify-accredited team will make sure the platform delivers what you need to succeed.

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→ Site Speed Development

In recent years, Google has been pushing webmasters to boost site speed, offering the carrot of a slight rankings bump (though they're tight-lipped about it - thanks, Google). While a ranking boost is great, the real win is the significant positive impact on conversion rates.

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→ Shopify 2.0 Upgrades

Shopify 2.0 offers more opportunity for customization, better app integrations and more besides. While the process of upgrading can be performed by most Shopify store owners, if you have a custom theme or unique integrations, our experts can help you make the transition seamlessly.

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→ Development Retainer

Whether it’s the result of a CRO experiment, a UX or UI review, your site has just hit the limits of its functionality, and you need more, it often pays to have development talent that you can access quickly to make the changes necessary to continue the growth of your brand.

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→ Shopify Checkout Customization

While Shopify sites have always been customizable to an extent, there was a time in the pretty recent past when a Shopify site was more recognizably Shopify than any particular brand. The last area where that was the case was the checkout - but, for Shopify Plus customers, it doesn’t have to be anymore! Brands can now customize their checkout to better represent their brand and better suit their needs.

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→ Shopify App Development

Need to create Shopify functionality which can be implemented on your own, or multiple branded sites? Our experts can make sure there’s an app for that. Shopify's APIs allow the freedom and flexibility to create truly bespoke functionality outside the “standard” Shopify offering - that’s where Shopify App development comes in.

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→ Migration & Replatforming

Migration and replatforming is a lot like upgrading the location of your flagship store. You could be looking for more footfall, a location with a little more prestige, or a better return on your business rates. Our team makes sure that everything moved to your new store, ready, gleaming and welcoming for the grand opening.

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→ Bespoke Tracking

No two businesses are alike. No two tracking requirements are, either. We make sure you’re able to collect the data you need to make smart choices.

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→ In-housing Functionality

During the lifespan of a Shopify site, there’ll be times when growing and scaling a brand leads to you outgrowing some of the apps that were essential during your formative years. Whether that’s because it isn’t capable of scaling with you, or the need for other, more important features are beginning to cause performance issues, in-housing functionality can be the answer.

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