In recent years, Google has been pushing webmasters to boost site speed, offering the carrot of a slight rankings bump (though they're tight-lipped about it - thanks, Google). While a ranking boost is great, the real win is the significant positive impact on conversion rates.
Site speed development is all about uncovering and exploiting those hidden time savers in your code and how browsers read it. It's not just about the size of your DOM, but what you do with it (though size does matter a bit). Our developers ensure all your site's code is necessary, eliminate render-blocking scripts, reduce excessive external calls, and perform a host of other tweaks to speed up your site. Let's get your site blazing fast!
Our site speed development service starts with a thorough audit and focuses on incremental improvements. While sites with major issues can see quick gains, most need a detailed code review to shave off those crucial milliseconds that add up to significant speed boosts.
Our developers tackle everything from render-blocking scripts and junk code to improperly sized images and excessive external calls. We'll ensure you're saving every fraction of a second possible. Plus, we'll recommend in-house solutions for apps that might be hurting performance more than helping. Let's get your site running at lightning speed!
Since it’s an automated test, there can be a gap between a page's actual speed, how fast customers think it is, and the performance score an algorithm gives.
For example, running the same site through tools like Pingdom Tools, GTMetrix, WebPageTest, and YSlow often gives different performance scores. We recently tested a product page that scored 77 and loaded in 2.2 seconds. But after adding apps and third-party services, the speed dropped to 3.0 seconds, and the performance score fell to 30, without reflecting the improved functionality.
It's important to remember that automated tools, like domain and trust scores in SEO, aren't exact sciences. They're guides to help prevent major issues and boost website speed incrementally across the web.
Also, some flagged areas might be out of even the best devs' control (ahem). Shopify apps and third-party services often inject code that we can't control, and Google Analytics can be a big culprit when it comes to site speed!
Our site speed development gurus, dedicated to the Shopify platform, have honed unmatched skills in trimming those critical milliseconds off load times. These passionate, forensic code wizards have the need - the need for speed (yep, we went there, and we're not sorry about it).
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