Paid Media

Navigate the complex world of paid media with Velstar by your side. Our decades of experience help you explore and exploit every alcove of paid advertising, ensuring every dollar you invest delivers real results for your brand. Ready to dive in?

What is paid media?

Paid media encompasses a vast array of paid advertising options available to brands online. From Microsoft Advertising and Google Ads through to YouTube and many more. With meticulous research and extensive experience, paid media can be a really powerful marketing tool capable of delivering substantial returns.

How can paid media boost your business?

Paid media is one of the most effective methods for both converting your existing audience and expanding it. It provides opportunities to engage users at various levels of purchase intent, leveraging targeting capabilities by platform, device, demographic, and more. Key benefits include:

Reaching the right audience
Precision targeting
Maximizing profitability through testing and tracking

Our paid media services

Navigating the ever-evolving paid media ecosystem is tough; especially given the number of platforms, ad types, and add-ons.

But, through close consultation and comprehensive research, Velstar makes sure that your budget is allocated to the right platforms and ad types to resonate with the right audience, boosting your brand's profitability.

Whatever your goal, brand exposure, new followers, more sales, downloads, or submissions, we craft strategies that deliver the best results. Paid media offers unmatched trackability (even if every platform tries to complicate things), and our passion turns each campaign into a growth engine. Our comprehensive paid media services include:

→ PPC

Paid search is your secret weapon, helping to steer laser-focused traffic to your website. PPC helps to make sure your ads pop up on search engine results pages (SERPs) precisely when potential customers search for keywords aligned with your brand.

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→ Retargeting

Think about your typical day. How often do you see products you've considered buying? How often do you encounter items you've already purchased? That's retargeting in action. Done right, these campaigns can deliver some of the highest ROI in advertising, even if they sometimes think you need a second television right after you bought the first one.

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→ Youtube Advertising

As the world's second-largest search engine, YouTube boasts over four billion video views daily (even if Baby Shark still makes up a chunk of that). It's a powerful and cost-effective advertising platform, offering an unmatched opportunity to showcase your brand to a massive audience.

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→ Google Shopping

The power of Shopping Ads paired with feed optimization is undeniable. As investment in Google Shopping campaigns surpasses most standard search solutions, a robust feed optimization and Google Shopping strategy can be huge for commerce brands.

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→ List Building & Audiences

Brands are often provided with more data than they realize. Through customer interaction with your presence on many platforms, from your email marketing, from past purchases and even sign-ups without conversions. This can all help you to create better ads that, in turn, help to power brand growth.

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→ Display Advertising

Display Advertising redefined how brands connected with their audiences. Unlike traditional channels, online display advertising offered a more targeted and cost-effective approach. With the end of 3rd party cookies, this service is changing - but we can still make display campaigns work for your brand.

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→ Affiliate Marketing

Did you know that about 1 in 10 ecommerce sales worldwide come from affiliate marketing? Now's the time to jump in and reap the benefits!

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Our paid media paladins

Our team of paid media specialists boast decades of collective experience with Google, Microsoft, and many more. Whether establishing a brand's first paid media campaign or revolutionizing underperforming accounts, our team delivers results across all platforms.