List Building & Audiences

Brands often have more data than they think. Customer interactions across platforms, email marketing, past purchases, and even sign-ups without conversions - all this data can help you craft better ads. These ads will, in turn, fuel your brand's growth.

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What is list building and audiences?

List building and audiences is the process of using the data available to your business to develop lists and lookalike audiences for your marketing campaigns. By combining data from social media, email, purchases and more, you can develop lists and audiences that help reduce CPC and improve the ROI of your paid media campaigns, allowing you to drive growth at lower costs to your business.

How can list building boost your business?

As we’ve mentioned throughout, the major benefits of creating lists and audiences is a reduction in costs and a boost to effectiveness. This can help your paid media budget go further, improve the ROI of your campaigns, and help to power the growth of your brand.

Our list building and audiences service

With the right access, our data experts dive deep into your data to build powerful lists for remarketing, email automation, lookalike campaigns, and more. We ensure your paid media budget and data-driven campaigns are running at peak efficiency and effectiveness.

Our list building and audiences luminaries

Our experts have helped to improve paid media performance for brands big and small through list building and audiences. Bringing a wealth of experience and success to the table, they can make sure you’re doing the right thing with your data, increasing ROI and growing as quickly as possible.

Andy Hunt Strategy Director
Shubham Sharma Head of PPC
Adam Jones Senior PPC Strategist
Nardiah Kassim-Lowe PPC Manager
Laura Krimmel PPC Manager
Fraser Butler PPC Manager
Ben Cowie Affiliates Director
Adele Parry Affiliates Manager
Shea Currey Affiliates Manager
Simon Duffy Senior Affiliates Manager

Our paid media services

Our paid media pros have managed budgets of millions, have decades of collective experience, and have certificates, partnerships, memberships, and other industry nods of approval coming out of their collective ears. They’re also well practiced at circumventing Google’s improvements to Google Ads, and defending paid media accounts against the help of Google account managers. What more could you ask for?

PPC

Paid search is your secret weapon, helping to steer laser-focused traffic to your website. PPC helps to make sure your ads pop up on search engine results pages (SERPs) precisely when potential customers search for keywords aligned with your brand.

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Retargeting

Think about your typical day. How often do you see products you've considered buying? How often do you encounter items you've already purchased? That's retargeting in action. Done right, these campaigns can deliver some of the highest ROI in advertising, even if they sometimes think you need a second television right after you bought the first one.

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Youtube Advertising

As the world's second-largest search engine, YouTube boasts over four billion video views daily (even if Baby Shark still makes up a chunk of that). It's a powerful and cost-effective advertising platform, offering an unmatched opportunity to showcase your brand to a massive audience.

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Google Shopping

The power of Shopping Ads paired with feed optimization is undeniable. As investment in Google Shopping campaigns surpasses most standard search solutions, a robust feed optimization and Google Shopping strategy can be huge for commerce brands.

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Display Advertising

Display Advertising redefined how brands connected with their audiences. Unlike traditional channels, online display advertising offered a more targeted and cost-effective approach. With the end of 3rd party cookies, this service is changing - but we can still make display campaigns work for your brand.

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Affiliate Marketing

Did you know that about 1 in 10 ecommerce sales worldwide come from affiliate marketing? Now's the time to jump in and reap the benefits!

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Your partners in list building and audiences

Make the most of the data your customers were happy to give you, and drive the performance of your advertising campaigns. Let’s take the journey together.