Email & SMS

Email and SMS marketing are still power players in commerce. They boost your brand's reach, amplify your message, showcase products, and engage customers effectively. Keep these tools in your marketing arsenal to stay connected and drive results.

What is email marketing?

The beauty of email marketing lies in its ability to convey information to a targeted, engaged audience, in a matter of moments.

With platforms like Klaviyo, our email experts provide the chance to offer unique, relevant content to every recipient.

Proven to build trust and maintain connections with a brand, email marketing is a method of delivering potential or existing customers to your website through offers, personalization, and making the most of precious first party data.

Email and SMS audits

While we offer a comprehensive email and SMS service, everything we do starts with a comprehensive audit of your email and SMS marketing infrastructure, database, and campaign performance. Only then will we craft a strategy that delivers improved results for your brand.

Our email & SMS marketing service

From fully automated programs to basic day-to-day communications; whether it's monthly newsletters, promotional emails, abandoned basket follow-ups or anything in between, our expert team executes campaigns across various verticals, all delivering excellent ROI.

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Email automation

Proven to deliver some of the best ROI of all digital marketing channels. Email automation, and campaigns that properly nurture existing, and prospective customers can deliver from the very first contact - whether that’s with new customer engagement campaigns or VIP schemes for brand advocates.

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Email campaigns

From new product announcements to time-sensitive sales, you need to tap into the power of email marketing campaigns. Velstar can help you send your customers the messages they want, when they need to see them, helping you build relationships and boost sales.

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SMS automation

Just like email automation, SMS automation is about making sure you have all the right touchpoints covered - so that you’re there with the right offer at the right time.

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SMS campaigns

Like with your email campaigns, SMS is a way of building and maintaining relationships with your customers. Whether it’s offers, promotions, or daily comms, SMS can help.

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Audience building

Are as many people signing up to your email database as there could be? We’ll interrogate your sign-up process, uncovering insights that’ll improve your email sign up conversion rates.

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Segmentation

Properly segmented data can be the difference between a good campaign and a great one. With the importance of first party data growing all the time, you need to make sure you’re using it to its full potential.

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Welcome campaigns

A good first impression can make all the difference! Welcome email campaigns are the first step in establishing a long-term relationship with your customers. They’re also incredibly well received, with a 70% average open rate.

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Abandoned cart campaigns

Forgotten something? Don’t let it be this campaign type! There are a tonne of reasons that a customer might leave a website before completing a transaction. But abandoned cart emails can save the day, providing another opportunity to secure a sale.

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Sunset & reengagement campaigns

Not only can these kinds of campaigns help you to keep a clean list, they can also help you to improve revenue. The best campaigns can help you breathe new life into your relationship with inactive subscribers.

What email and SMS marketing can do for your business

It’s estimated that there are more than four billion active email accounts, and over seven billion people in the world with smartphones. So, if you want your brand to reach the largest slice of your target demographic, email, and SMS marketing is the way to do it!

Low cost: - email and SMS campaigns boast lower costs when compared to other digital and offline marketing forms.
Targeting: - email and SMS are among the few marketing forms that users choose to receive, leading to better engagement and conversion.
Relationship building: - well-executed email and SMS marketing fosters positivity and trust, nurturing relationships with current and prospective customers.
Reduce retargeting costs: converting existing customers through smart, targeted email campaigns will limit the amount of budget you need to spend on paid media retargeting efforts.

Our email and SMS marketing masters

Email mastery is not an easy climb, but there they are, the Velstar national flag waving in the breeze (note to marketing team, get national flag), having conquered email mountain. Make sure your brand is getting the results it deserves from your email marketing with their help.