With over 400 million users (though Snap claims nearly double that) and 10% growth per quarter for nearly five years, Snapchat is often overlooked by brands focused on major social media platforms. With daily active users surpassing both Pinterest and Twitter (or whatever it's called now), brands should start taking Snapchat seriously.
Just like TikTok, Snapchat’s native ads blend seamlessly into the user’s in-app experience. What sets Snapchat apart is its unique user base.
Market research reveals that 43% of users aged 16-64 don't use TikTok, and over half aren't daily YouTube users, making Snapchat's audience quite unique. As Snapchat’s parent company aims to boost revenue, the app is ramping up its reach to this distinct demographic with five ad types:
Commercials: - unskippable six-second video ads.
Snapchat is extremely proud of the effectiveness of its advertising options - which it mostly puts down to being a social platform that targets real-life friends and family. To this end, here are some of the platform's key promises (though much is from Snap commissioned research, so pinches of salt required, we have found these promises convincing during our own campaigns):
Our team of digital natives have been using Snapchat since the early days back in 2011, and have watched it grow from a messaging platform to one of the fastest growing social media platforms. We’ve delivered results for brands big and small, across a wide range of verticals.
Our team of Snapchat specialists have been building and optimizing campaigns since the days of branded filters. Passionate about social media, and with a skill for creating the right content for the platform and your brand, they can help you achieve your goals on this content focused platform.
While we will take on paid social activities on any platform, our experts have found, through years of testing, that the following platforms deliver the best results for the lifestyle brands we represent and beyond.