Log File Analysis

Experience the joy of true SEO mastery with our log file analysis service. This often-overlooked technique unveils critical insights missed by many. Transform your SEO strategy and get ahead of the competition with hidden gems only our experts can reveal. Get ready to elevate your site's performance and visibility to new heights.

Read more...

What is log file analysis?

Log file analysis was once a cornerstone of site interaction tracking, and of SEO more broadly. It is now a treasure trove, often left untouched due to its technical demands. 

Every visit to your site leaves a trail in the form of a log file, capturing details like timestamp, IP of the requesting server, URL requested, status codes, and more. This rich data resource, also known as an 'event log,' can provide a wealth of information for analysis, revealing the intricate relationship between search engine bot activities, page performance, status errors, uncrawled content, and overall site performance.

What can log file analysis do for your business?

Log file analysis contributes to enhanced website visibility, and can form an integral part of your brand’s SEO toolkit. As a less universally practiced technique, routine log file analysis can also help position your brand ahead of competitors, ensuring you catch issues others might miss. 

Our log file analysis service

We’ve helped brands to cross oceans, span continents and, importantly, make a lot of money while they did it. With a holistic approach to internationalization, our experts provide value at every step.

Backed by 15+ days of raw, unfiltered data from your domain's active servers, our service combines manual, spreadsheet, and software analysis to create a clear picture of your site's performance. We:

  • Identify crawlable pages and optimize crawl budget for large e-commerce sites.
  • Uncover response codes from search engine spiders to spot content and structure issues.
  • Detect crawl problems indicating site-wide issues like hierarchy or internal linking.
  • Determine which site sections are prioritized by search engines to guide strategic efforts.

SaaS tools offer great insights (we use them a lot), but they don't cover everything. Log file analysis is the perfect addition to a solid SEO strategy.

Our log file analysis legends

Our amazing team goes beyond the surface, helping clients succeed by marrying research, analysis, and implementation even at this fundamental level.

Kerry Mullin Director of Organic Search
Jake Pittman Technical SEO Manager

SEO Services

Technical SEO

While technical SEO isn't the only factor influencing search visibility, we know that it's the bedrock of any successful SEO strategy.

Find out More

Audits & Analysis

Sometimes knowing what’s wrong is half the battle. Our experts audit and analyze your site so you can solve outstanding problems and get to growing.

Find out More

Local SEO

Going global starts locally, and our SEO experts help brands reach their goals by engaging customers wherever they are. Let’s make things happen!

Find out More

Keyword Research

Understanding how and why people search can be as important as a great product or service. Our keyword research reveals where you need to be.

Find out More

SEO Consultancy

There are benefits and pitfalls of both the agency and in-house model once a brand reaches the level where they can afford to run a department. But there is a way you can get the best of both worlds!

Find out More

Manual Penalty Removal

While specific algorithmic penalties are much rarer than they were a decade ago, manual actions can and are regularly placed on websites that breach webmaster quality guidelines – but they can be removed!

Find out More

Website Migration SEO

SEO is not something you do to a website following migration, it needs to be baked into the migration process itself. To avoid visibility drops, maintain brand trust and make sure you offer the best user experience post launch.

Find out More

Schema

Structured data is about more than just describing what’s on a page, it’s about connecting you to the bigger puzzle that is your vertical. We go beyond the basics to deliver structured data that will prepare you for the AI future.

Find out More

International SEO

More than just a hreflang tag, international SEO is about helping your site crack the SERPs of each additional territory, through knowledge of the market, translation, and the many aspects of search that can change from country to country.

Find out More

Your partners in log file analysis

Let's embark on this journey together! Get in touch today, and let's make sure your brand is uncovering the wealth of data hidden in your log files.