TikTok Ads & Shopping

TikTok has taken the world by storm since its 2016 launch. Available in 150 markets and more than 75 languages, it started with younger users and has grown to attract a broad audience. Now, TikTok is the fifth-largest social media platform by active users.

What are TikTok ads and shopping?

TikTok, one of the first social media platforms to nail social commerce, has led the way with its innovative features. Not only does it offer TikTok Shop, a native commerce solution, but it also boasts some of the best-performing ads on social media. These ads are immersive, full-screen, and include audio to ensure you reach the right audience with the perfect message.

TikTok Ads: content-focused promoted videos that appear directly in targeted users' feeds.
Shopping Ads: hyper-relevant, shoppable videos on the 'For You' page, reaching users most likely to buy.
Catalog Listing Ads: showcase your products alongside other merchants in shoppable destinations.

Our TikTok ads and shopping service

Our team of digital natives have been with the TikTok platform since day one, and have watched it grow - getting to know its ad offering as each iteration has been released. We’ve delivered results for brands big and small, across a wide range of verticals.

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Research & Strategy Creation

Remaining agile, our research and strategy creation delve deep, driving initial campaigns. By scrutinizing your TikTok account, targets, demographics, etc., we carve out the primary strategy for your brand's TikTok campaigns.

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Campaign Targeting

Guided by the established strategy, our experts craft a profile to determine demographics, content types, and more to meet and exceed your TikTok KPIs.

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Creative testing and optimization

Our in-house experts, using your branded creatives, will test, iterate and optimize the campaign. This helps us to improve performance and make sure the assets used are getting the cut-through and engagement you need for a successful campaign.

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Targeting Options

Ensuring your ads reach relevant users, TikTok’s targeting options include:

Demographic
Audience
Interests & behaviors
Device
Smart options

Our team makes sure you’re using the right targeting options for your brand.

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Ongoing Optimization

Ensuring continuous improvement, our ongoing optimization adapts TikTok campaigns dynamically. Whether adjusting budgets, refining targets, or altering content delivery, we optimize campaigns to enhance results, acknowledging that perfection is a work in progress.

What can TikTok ads and shopping do for your business?

While there are plenty of reasons to recommend TikTok as the platform for your advertising campaigns, it’s probably best to give you the following - straight from the horse’s mouth:

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Build a community and drive brand awareness

Use TikTok to let your audience discover your brand's story and engage with your products. Nurture your community to be your brand advocates.

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Find new customers and increase online sales

Reach your most engaged audience and share unique product features, customer reviews, coupons, and offers to boost your online sales.

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Retarget and sell to existing customers

Use custom audiences, to target your existing customers and showcase new products they might be interested in.

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Turn prospects into leads

Identify and educate potential customers about your product/service by sharing an e-book/guide, run surveys, or generate registrations for product launches or events.

Our TikTok trailblazers

Our team of TikTok specialists have been building and optimizing campaigns for as long as TikTok has offered them. With a passion for social media and a skill for optimizing and finding the right content for the platform and campaign, they can help you to achieve your goals on this content focused platform.

Georgina Chalk Head of Social

Emma Garner Social & Email Manager

Rob Watts Social & Email Manager

Sam Fagan Email Marketing Manager

Paid social services

While we will take on paid social activities on any platform, our experts have found, through years of testing, that the following platforms deliver the best results for the lifestyle brands we represent and beyond.

→ Meta Advertising

In social media, Meta is a colossus, with almost 6 billion active monthly users between its two main social platforms - Instagram and Facebook. With a Meta app installed on three out of four smartphones globally, Meta is the social network for advertising.

Find out More

→ Snapchat Advertising

With over 400 million users (though Snap claims nearly double that) and 10% growth per quarter for nearly five years, Snapchat is often overlooked by brands focused on major social media platforms. With daily active users surpassing both Pinterest and Twitter (or whatever it's called now), brands should start taking Snapchat seriously.

Find out More